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| | The Art | Collectors | Investors Network is not currently active and cannot accept new posts | | AN ART-FULL MEAL | Views: 1059 | | Jul 21, 2008 8:55 am | | AN ART-FULL MEAL | # | 
Mehul Patel | | AN ART-FULL MEAL
When a meal transcends from being simply an epicurean delight to a visual carnival of artwork, you know you are in someplace special.
At Choko La, a boutique chocolaterie in Khan Market, bright frames of contemporary art adorn mustard-yellow walls, intriguing customers.
And intrigue is exactly what the chocolaterie aims to do. In the effort which started in May, Choko La—in collaboration with Nirvana, an organisation that supports Indian Art (started by Manjula Singh and art consultant Tina McGonagill Singh)—provides a platform for upcoming artists.
Nirvana collects and chooses artwork of fresh and talented artists and fixes the prices; these are then put up on the wall of the restaurant’s top floor. Interested customers often pick up paintings, the proceeds of which go to Nirvana and the artists.
“It is not about selling a single item. The aim is to get the artist noticed. One piece might whet the appetite of the connoisseur, who then is referred to Nirvana for further perusal of a certain artist’s works.
The prices are fixed by Nirvana as it is their core competency; we only suggest that the character of the artwork should gel with the ambience, décor and client profile of ChoKo La,” says Preeti Trehan, director (sales and marketing). The artwork changes every 20 days so that customers get to see fresh strokes.
Prices range from Rs 35,000 to 1.3 lakh. Last month, the works of artists Vidhan, Vinita Dasgupta, Mintu Mallik, Ranjan Paul, Frenny Billimoria and Arun Pandit were put up, and the chocolaterie sold three large paintings.
“Our clients appreciate this venture and the recent sales point towards positive feedback. We are happy with the response,” says Trehan. Contact Choko La at 41757570 for details; artists who want to showcase their work should approach Nirvana.
http://indiatoday.digitaltoday.in/index.php?option=com_content&task=view&id=11065§ionid=20&secid=&issueid=62&latn=2&Itemid=1
Regards,
Mehul Patel
http://www.KIPL.Net - New Media Solutions
http://IndyChai.com - India's first Web 2.0 Hyper Aggregated Private Reply to Mehul Patel | | Jul 21, 2008 2:55 pm | | re: AN ART-FULL MEAL | # | 
Sharmistha Dutta | | Hey Mike,
That definitely is a bright piece of news for the art lovers and artists alike. Thank you so much for the information.
I am sure this is a popular culture in mumbai, i,ve seen so many restuarants and cafes there, adorning art.
Will check out Choko La for sure :)
cheers
sharmisthaPrivate Reply to Sharmistha Dutta | | Jul 21, 2008 8:46 pm | | re: AN ART-FULL MEAL | # |
Preety Kaur | | Mehul, I am not able to reply to your email, looks like it is blocked or something Private Reply to Preety Kaur | | Jul 22, 2008 10:34 am | | re: re: AN ART-FULL MEAL | # |
Mehul Patel | | Hi Please read the original article link posted above too.
Sharmistha where is Choko La?!
Preety I am not sure what mail are you trying to send me mail on as both of my email ids seems to work well?!
Regards,
Mehul Patel
http://www.KIPL.Net - New Media Solutions
http://IndyChai.com - India's first Web 2.0 Hyper Aggregated Private Reply to Mehul Patel | | Jul 22, 2008 10:37 am | | re: AN ART-FULL MEAL | # | 
bhavin shah | | Sirji, I cant found the web site for Nirvana . please if possible inform about the web add or contact detail. i it in delhi? Private Reply to bhavin shah | | Jul 23, 2008 6:07 am | | re: re: re: AN ART-FULL MEAL | # |
Sharmistha Dutta | | Dear Mehul,
I went and checked out Choko La yesterday. This place is located in the posh Khan Market, in Delhi's Lodhi Road area (near Habitat centre).
Had picked up their card. Putting up the little write up on it for everyone to read.
"Choko La and Nirvana create a platform for art"
Choko La, Delhi's leading Chocolaterie and cafe has created a niche millieu where food becomes an epicurien delight with great visual appeal. Tying up with nirvana, Choko La's Khan market outlet now has a special place for art lovers, or just anyone who appreciates finer things in life.
Created by Manjula Singh and consultant Tina McGonagill Singh, Nirvana has developed from a passion for Indian Art and the promotion of great Artistic talent.
Presented with fresh perspective, the art at Choko La will keep changing on a rotational basis.
For details contact
099101 71410 Tina McGonagill Singh, Manjula Singh
Mail: artconsulting@tinamcgonagill.com
nirvana.manjula@gmail.com
Visit: www.nirvanaindianart.com
Private Reply to Sharmistha Dutta | | Jul 23, 2008 8:49 am | | re: AN ART-FULL MEAL | # |
Mehul Patel | | Bhavin,
I am sure now that Sharmistha has answered ur Nirvana website query. That's a grt detail reply from you Sharmistha I am sure this will be very helpful.
I will try and invite Tina McGonagill Singh on this network soon.
Regards,
Mehul Patel
http://www.KIPL.Net - New Media Solutions
http://IndyChai.com - India's first Web 2.0 Hyper Aggregated Private Reply to Mehul Patel | | Jul 23, 2008 10:53 am | | re: re: AN ART-FULL MEAL | # |
Sharmistha Dutta | | Anytime Mehul, I think its a damn good idea to bring such people on board.
And keep posting more news :)Private Reply to Sharmistha Dutta | | Aug 03, 2008 4:51 am | | re: re: re: AN ART-FULL MEAL | # | 
Mini Arora | | I am so happy to see this concept taking place in India. I have seen it in countless restaurants and bars in the West and it always makes interesting viewing time, especially as the artworks change on a regular basis.
We used to have it in Coffee Day in Bangalore but it fizzled out and as far as I know the response in way of sales was not good. Nor did they have much wall space to really make a go of it. Would love to see it happening here properly.
Regards, MiniPrivate Reply to Mini Arora | | Aug 29, 2008 11:33 am | | AN ART-FULL MEAL | # | 
Ajay Rajgarhia | | Wonderwall has teamed up with Cafe Turtle, Full Circle to have Photography Exhibition at Café Turtle, Full Circle, GK-1, New Delhi on a regular basis. There will be an exhibition every month, which will run for 15 days.
The first exhibtion was from August 7th to 22nd and the following photographers showcased their work:
Sandeep Biswas
Saadiya Kochar
Sumit Basu
Ishan Khosla
Ajay Rajgarhia
Vikas Malhotra
As you are probably aware, Wonderwall is a website dedicated to making photography an accessible form of art to the public at large. Wonderwall hopes to be instrumental in getting people to understand photography as a medium and develop people's interest in fine art photography.
Previously Full Circle had organized several art exhibitions, photo exhibitions and workshops which were a huge success. According to Priyanka Malhotra, owner of Full Circle, "The idea behind this initiative is to create awareness, and support and appreciate various art forms".
The next exhibition is scheduled to start from September 25th.
The Details of the Venue are:
Café Turtle, Full Circle,
N-8 Greater Kailash 1
New Delhi.
Ph: 29245641/2/3
Private Reply to Ajay Rajgarhia | | Aug 29, 2008 12:09 pm | | re: AN ART-FULL MEAL | # |
sachin kaluskar | | Hi Ajay..
Thats a great way of spreading Art awareness. Enjoy Coffee and Art together... Wonderfull.. Ongoing Exihibition can be a compelling reason for Art Lovers to visit that restaurant / Cafe regulary.
Infact, I was discussing the same with a Manager of a Multi-National Bank to have an Art Exihibition for its valued clients in Bank's premises. It can provide better platform to interact with clients in an informal way... Private Reply to sachin kaluskar | | |
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